How to Avoid Bias in Advertising

Sometimes companies presume that a certain gender is more likely to buy. And sometimes maybe they've done some research and proven that there is a different percentage of purchasingmaybe. The solution that most of the trans people that I've spoken to would prefer just a free text field stating or saying, "State your gender here" That feels to me super inclusive. We don't say that something is better or worse than the other. we're leaving full freedom to the user soon to define their gender.