How Motivated Is a Hungry Rat?

In the future authoring programme we have people do this little meditative exercise, which is about your insufficiencies. The way that you don't do what you know isn't so terrifying as not doing it. We're more motivated by negative emotion than positive emotion, quantitatively speaking,. You can measure that in a rat running away from something that it doesn't want toward something that it does want. And sometimes the cost of not making a decision is far worse than the cost of making a decision even if they are risky....