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The Power of Deception
"All warfare is based on deception. When able to attack, we must seem unable," he says. "Hold out baits to entice the enemy. Fain disorder and crush him." If your opponent's strong, you avoid him; if they're of caleric temper, seek to irritate him. Pretend to be weak that he may grow arrogant. It's strange that this is the oldest book and this thread runs throughout history.