LEVELS – A Whole New Level cover image

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

LEVELS – A Whole New Level

CHAPTER

What's the Point of a Magazine Launch?

i treated this like a publication launch. The more you work through tho questions at the front end, the easier everything comes. You might be wrong about half of em, but at least it gives you a path forward. And again, that doesn't always get done. Sometimes ares just an urgency to get going. I mayn i think we were fortunate that a higher created a moment in which we could stop and go like, ok, what do we do in here? It's easy to really start to wax philosophical, or imagine different paths, or sort of go down the road and right a strategy that really won't be relevant till two years from now.

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