Bacardi vs Pernod Ricard | Rum and Revolution | 1
Business Wars
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The Trademark Tug-of-War
This chapter explores the intense legal battle between Bacardi and the Arechabalas over the Havana Club trademark in the U.S., detailing key moments and the emergence of Pernod Ricard as a significant competitor. It also contextualizes the socio-political challenges in Cuba during the mid-1980s, highlighting Fidel Castro's attempts to adapt to changing economic realities.
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