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How We Acquired our PLG Competitor to Break $30m in Revenue

SaaS Interviews with CEOs, Startups, Founders

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The Lesson Learned From Casper M&A Transactions

In terms of, yeah, so in the next section, we're just going to have a quick look at the LOI, the structure of the deal, and what we learned. I mean, one of the big lessons, going through another M&A transaction at the moment is really to understand, as the founder, ready to sell. This is where you can really drag out a lot of the issues and really find out who, where are the other company or the doubts? And then you've got, as the driver of the transaction, it's my job to challenge those doubts and tackle them in the letter of intent. So again, this part of the process is really about building

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