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Ep. 363

Is influencer marketing the new product virality?

Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks traditional performance marketing, and the essential product feedback loops that every modern startup needs to stay ahead in the competitive AI era.

Mentions

• Gamma https://gamma.app/

• Dropbox https://www.dropbox.com/

• Lovable https://lovable.dev/

• Anton Osika https://www.linkedin.com/in/antonosika/

• Grant Lee https://www.linkedin.com/in/grantslee/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.