6min chapter

The Founders Lounge cover image

£10M Ecommerce & Ferraris at 24, Now Building a Psychedelic Wellness Brand - Matt Kelly | E57

The Founders Lounge

CHAPTER

Psychedelics - I'm a Coffee Alternative and I'd Like to Play More on the Coffee Alternative Angle - It's Just Like My Angle

In the first quarter of a year three months is essentially stop speaking about that at all and play more on the coffee alternative angle which is what all our competitors particularly in America whether I'm more competitors do anyway. Now I've had to really just yeah push more of the obviously so speak about mushrooms and adaptogens because that's what it is but I can't talk about psychedelics at all kind of have the word on the website. In terms of like you know direct marketing we're pushing it more as a coffee alternative which ultimately is it's just like my angle  I wanted to try and be a bit more out there and creative and intentionally controversial whereas now I'm kind of having to

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