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EP 28 John Coogan: Cofounding Soylent, Becoming a Tech YouTuber, And Joining Founders Fund

The Dock with Omar Waseem

CHAPTER

The Differences Between a Personal Brand and a Company Brand

"I definitely don't have the personal brand thing figured out at all. I think about it much more like, you know, it's this YouTube channel that exists in this algorithm," he said. "If people see a person's name, they're more likely to subscribe and more likely to kind of be like, Oh, I want to hear what this person has to say as opposed to if it's like Bloomberg, Quick Take or whatever."

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