How to Get a Testimonial on Social Media

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Daniel Treisman was in Barcelona for a marketing conference. He posted on social media that he'd been to the city before and his friend had recommended a restaurant there. The concierge told him it's right next door to another one, but some people prefer this one because of its tapas. Traisman: "I put my name in and they were blessedly quick and without a wave"

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.

Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.

Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Nancy:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Twitter: https://twitter.com/nharhut

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com