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076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

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Are You Getting It Wrong?

Tvo is a digital viteo recorder. There's no actual tape that runs through the device. Tvo could have been shaped like anything. I could have been spherical. It could have been pazoidal. A could have been a rectangle that stood upon its small end. But tevi made itself look like a v c r because they knew that's what people were comfortable with. And then once we've gote that familiarity, then let's talk about difference.

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