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3min chapter
Reinventing Retail — Ben Kaufman
Future of StoryTelling (FoST)
How to Build a Pop Up Experience
It must be very expensive to develop one of these experiences, one of these shows and take a real period of time. Many pop up immersive experiences are actually being thrown away after a weekend or a week. Your intention is to travel them. Is that right? To build the show and then be able to take it from venue to venue. It's definitely millions of dollars to launch a show and we launched three plus shows a year at camp.
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