Introduction

Nunn Media has surveyed its clients on advertising confidence and sentiment for 2023. 51% of the businesses that we deal with remain very confident their advertising strategy will still drive their growth and business outcomes in 23, which was probably against what we thought initially. The channel plan or the media mix, you know, people are very, very confident that they will stay with the same media mix to deliver those outcomes. But what I can tell you is that retail is probably down a little bit, just with the consumer confidence after probably some very high peaks in the last one to two years. You know, motor cars, the car and industry doing quite well.