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S3E16: Get Executive buy-in for your CRO program with Jonny Longden

Experiment Nation: The Podcast

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Elevating Experimentation to Drive Business Innovation and Strategy

Exploring the role of experimentation in transforming traditional CRO practices, this chapter emphasizes the significance of testing ideas and driving innovation in business strategy. It draws parallels between scientific method and business strategies to highlight the shift towards using experimentation to enhance business operations.

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