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Why Protocols Should Advertise and When to Buy Your Watchlist | Roundup

Empire

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Metrics and Sales Pipeline in B2B SaaS Marketing

Exploring the stages of the sales pipeline, from marketing qualified leads (MQLs) to sales qualified leads (SQLs) and the role of a CMO in lead generation. Also discussing the lifetime value of customers, the changing custodian model, and the disconnect between web two and web three.

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