298: Navigating the Shifting Landscape of Sales Development with Jake Bernstein
The Predictable Revenue Podcast
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How to Test New Tools and Techniques
With all the new tools, how do you think about like testing them out? I've personally tried things I see on LinkedIn or I've tried things and like we had this whole series on our bound labs where I'm like, hey, some of your cool stuff and we'll try and validate it. We had a very low success rate of validating LinkedIn posts that we saw. Even like ideas I had, even tests we ran, we like validate and then invalidate it. Part of that process is such a small sample size that the data we're getting. Is it really statistically significant? You're hoping that there's something that's directionally correct, but, you know, it
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