Product Innovation Series with Aram Melkoumov cover image

Founders, solve actual problem that matters! - Ben Yoskovitz, Highline Beta

Product Innovation Series with Aram Melkoumov

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Navigating Product Development with the DVF Framework

This chapter discusses the vital role of the Desirability, Viability, Feasibility (DVF) Framework in product development, helping entrepreneurs maintain objectivity in their ideas. It focuses on the importance of understanding customer needs through structured research and conversations rather than rushing to build solutions. The chapter also highlights the emotional journey of product development and the necessity of iterative testing to uncover market insights and foster innovation.

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