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New Models: Bonn After Hours w/ artists Dena Yago & Joshua Citarella

Doomscroll with Joshua Citarella

CHAPTER

The Importance of Memes in Museums

The Mona Lisa has become a postage stamp that gets transported onto umbrellas, into bags. The amount of people who take their Tinder photos in front of the lights at LACMA or under the Michael Heiser became this social capital to be shared and posted on Instagram. So I think something happened around 2018 where they were like, museums are in crisis, they need to get more people in. They start doing these blockbuster shows that are concept-wise. It's good for the accounts. It's like good metrics.

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