Bringing Sports Illustrated & Notorious B.I.G. On-chain | Chris Sealey @ OneOf | #145
The Milk Road Show
00:00
The Biggie Project
The Biggie project is for it. For so many reasons, I started my career as a hip hop journalist in the late 90s, early 2000s. The estate comes to us and says, hey, you know, we see how you move. We see how you take care of iconic brands. They felt that was even more important given that Biggie was no longer with us. So we want to make Biggie connect with his fans even while he's not here.
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