4min chapter

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Black Friday, Live TikTok Shopping & RFK Jr.’s Plans 11/29/24

Squawk Pod

CHAPTER

The Rise of Live Shopping

This chapter examines the emergence of live shopping events on platforms like TikTok, contrasting them with traditional QVC home shopping. It highlights the influence of social media algorithms, the success of influencers, and the transformative impact on retail and consumer engagement.

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