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How to Get Her Hair Color Right From the First or Second Time?
Christine: The key in this business is the repetition write. We started with 19 shades, then we went to mid twenties, and we kept introducing new shades as we saw what wasn't working for customers. It's a much more considered purchase than, lets ay, a razor. Most stylis or buying a color from a distributor at, you know, eight to 14 dollars rate. For us, the cost of goods is, it's the same color that we're producing direct. And then there's this one thing, like our ability to rethink technology.