Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Neil Patel: Grow Your Business With These Digital Marketing Trends in 2023 | Marketing E226

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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How to Market to a Mass of People

When you're a marketer, you want to find your audience in mass. You don't want to get two in the niches because they're really hard to find. Once you have a big Tam, then if you want to do well, you need to take an omni channel approach from LinkedIn to Facebook to Instagram to WhatsApp marketing through text through email marketing to SEO to paid advertising. It doesn't matter if you like paid ads on Facebook or not. If it's profitable, it's profitable. You got to keep leveraging it. And then from there, you got to figure out how to add in the upsells and downsells as part of that funnel.

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