A lot of people nowadays are saying, oh, this is a cool and maybe a profitable space to get into the newsletter space. But I think where the good content comes from is it has to be something that the individual that's writing it or the team that're writing it is one really interested in. And then there are all sorts of structural components and formatting things that the best newsletters do right as well.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.
And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.
In this episode, Louis & Ryan discuss…
- 3 common traits of newsletters creating "high-quality content"
- The first—and most important—question Ryan asks new growth clients
- The best channels to test the waters with paid growth
- What's working right now for paid growth on Twitter
- ...and much more!
Other Links Mentioned
Blakely Digital
Ryan on Twitter
Louis on Twitter