2min chapter

Practical Prospecting cover image

8. Messaging Strategies To Engage Prospects

Practical Prospecting

CHAPTER

Unconscious Messaging

I think it all goes back to understanding that buyer's journey. Like we can't create the same messaging for obviously every single project out there. I use bump emails probably ever since you started because before I never really used them. And then going from there, but kind of switching gears here, you talk about using unaware messaging at first. They don't have intent data. You know, we're just kind of going up based on how we've done well with customers in the past and what deals we've closed,. Then later on you're doing more aware messaging, more aware messaging emails. But in between you say use bumps. So I always think this is a heated topic.

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