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Measles are back. How worried should we be?

The Big Story

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Addressing Measles Resurgence and Promoting Vaccine Uptake

This chapter underscores the critical role of public health communication in addressing the resurgence of measles, stressing the importance of transparency and social media messages to educate the public on prevention and risks. It explores the difference between individual and population risks, advocating for comprehensive vaccine uptake to safeguard both individuals and communities.

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