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3min chapter
New Customer Journeys
TechMagic with Cathy Hackl
A Brand's NFTs Are Not Blindly Loyal
When BTS' parent company, Hype, announced they were releasing a series of BTS NFTs, fans responded with outrage. Many felt that the move was in direct opposition to BTS' previous climate change activism and hashtag army against NFTs trended on Twitter. Sebastian Brouwer is the Senior Vice President of Product and Visual at Craton Barrel. He sees many opportunities for Web3 and Metaverse Technologies at the company.
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