Imperfect Action cover image

Sara Noel on how to improve your website conversions with better copy

Imperfect Action

00:00

Copywriting

People who are reading a web site care about the cred ity. What else should you put on there instead? They definitely do care about the credibility, just not immediately. Not being specific enough is a huge one. You need to make it stupid simple. Tell them click services or like, learn more here. Make it expedentially clear exactly what to do next.

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