Intro

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠, Nathan Ceulemans, Michail Katkoff

Youtube: https://youtu.be/_HqQKAAyMWk

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

01:24 Introduction to the Podcast and Guests

03:05 The State of Product Reporting in Gaming

06:01 Understanding Metrics and Their Evolution

08:57 Analyzing Graphs for Product Health

11:57 Identifying Issues in User Acquisition

14:52 The Role of Product and UA Teams

17:56 Retention Metrics and Their Importance

20:50 Setting Goals for Product Updates

24:12 Proposed Solutions for Better Reporting

26:28 Understanding User Acquisition and Product Metrics

30:19 Analyzing Payer Retention and Revenue Trends

35:46 The Importance of Cohort Analysis

37:59 Navigating Marketing Budgets and User Acquisition Strategies

42:28 The Impact of Channel Strategy on User Acquisition

47:46 Bridging the Gap Between Product and User Acquisition Teams

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Nathan Ceulemans

Head of Sales

https://www.linkedin.com/in/nathanceulemans/

Michail Katkoff

Founder I Angel Investor I Deconstructor of Fun

https://www.linkedin.com/in/michailkatkoff/

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Takeaways

Product reporting in gaming is often outdated and ineffective.

Metrics should evolve over time to provide a clearer picture.

Graphs can reveal critical insights about product health.

User acquisition strategies need to be aligned with product goals.

Retention metrics are crucial for understanding long-term success.

Setting clear goals for product updates can drive better outcomes.

Collaboration between product and UA teams is essential.

Dashboards should be tailored for different audiences within a company.

Understanding the customer acquisition cost is vital for success.

Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.

Education on metrics is crucial for product and UA teams.

Different channels yield different LTV curves.

Payer retention is essential for revenue stability.

Cohort analysis helps identify user behavior trends.

Marketing budgets must be maintained to support UA efforts.

Diminishing spend can lead to a decline in user quality.

Channel strategy significantly impacts user acquisition success.

Effective dashboards facilitate better decision-making.

Collaboration between product and UA teams is vital.

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Please share feedback and comments - matej@lancaric.me

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes