The Convergence of Television Ads and Digital

In a perfect world, all media buying would happen through one agency so that you didn't have kind of the turf wars. Unfortunately, we've really only been able to run this sort of multi-channel digital plus TV campaigns for some more advocacy in public affairs clients. Of course, there are a lot of TV firms that are trying to build out some digital practices but I think too often they treat digital as an afterthought.