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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Alchemy of Advertising
Advertising is a kind of alchemy because it allows you to create value creation Literally out of nothing. So the Nespresso Change in price by the way that they have pitched themselves and the style in which they've put the product across. People taste what they expect to taste so there's a whole series of experiments done by slight controversial professor called brian one-sync where a different story or a different label to a product to a food creates a very different taste.
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