Disney's Media Transformation in the 90s

This chapter explores the challenges Disney faced in attracting a younger audience during the 1990s as they competed with Nickelodeon and highlights the strategic importance of cable deal negotiations. It details the unexpected success of ESPN as a valuable asset after critical partnerships with the NFL and illustrates how these decisions reshaped sports broadcasting. The chapter further examines the evolution of Disney's media strategy in light of changing viewing habits, particularly in the face of cord-cutting trends.