New coke was a response to this pepsy taste challenge, which was brilliantly conceived. But first impressions are often wrong and so first mmouvers advantage. So the reason i'm so interested in whether you can create a scene is, if you understand the idea, it's almost carnal like, yes, you can do it, but only by not trying to do it.
In this episode of Infinite Loops we spoke with Alex Danco of Shopify. In this wide-ranging discussion we cover:
- How to create a scene
- Great scenes and movements from history
- The Canadian startup market
- The Pepsi/Coke blind taste test
- And MUCH more
Follow Alex (https://twitter.com/Alex_Danco) on Twitter, and read his blog here http://alexdanco.com/ .