Show Notes:
This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:
Should you build your business under your name—or create a brand that stands alone?

In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).

Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.

She breaks down:

The exact moment Katrina realized her name had more brand equity than her business
What to consider if you want to build a company beyond yourself
The difference between a personal brand and a founder-led company (and how to do both)
The one mistake Katrina made early on—and what she would do differently now
Why trying to grow two brands at once is harder than it looks—and how to make it work if you do

This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min

Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand

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