How to Maximize Facebook CTR?

Facebook's intention is if a user clicks on my ad and leaves Facebook means I can't monetize the user in the same session with more ads, I want the user to convert because then I actually earn money. So for a publisher like Facebook, that's a very rational choice how to design the ad experience. The balance on the other side are the monetization managers and product managers of the games that say, oh, this is a little too much. This is a bit too aggressive, et cetera. Adam: There's only one way to reach out to the user, which is why the impressions are lower through DSPs.