If your product is solving the problem for five customers and they love it, why wouldn't you try to get to ten? Keep trying to add to that customer base consistently until you're not delighting customers any more and you can't find them. Ause there is a natural audience for most products. And yet, you might need to add features, but it's like drilling for oil. I have founders who set up this oil rig. They drill ten feet into the earth, and immediately the liquid gold starts pouring out. Or they're digging for diamonds, and they they dig a ten foot hole and they find five diamonds. Those are the customers. We should go stop looking for more