57 // Messaging with Hilary Maloney
Metamuse
00:00
Deep Work - A Go to Source of Inspiration for Messaging
Deep work is an expression that kind of came to me. And i really liked that it was something that already exists in culture. To me, deep work also, we're using it to describe the product, but it has kind of like an emotional appeal to me. In many ways, my interest in deep work was also very much informed, or may validated, by the brand persona that we wrote.
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