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Ep 328: Kiran Ahluwalia Finds Our Aam Zameen
The Seen and the Unseen - hosted by Amit Varma
How to Market Your Music to a Western Audience
I chose guitar to be my music as a window into my music and that worked. My career did grow because of that. But there was, like, you know, a small percentage of marketing involved in choosing the guitar. Apart from that, I've never really composed in a way or arranged in a way to appeal to other people.
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