4min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Navigating Personal Biases and the Journey of Change

This chapter explores the challenges of altering deeply rooted beliefs and habits, underscoring the significance of persistence and awareness of personal biases. It identifies biases like optimism bias and planning fallacy, illustrating their impact on growth and decision-making, while hinting at a future discussion on mentorship.

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