The Impact of AI on Brand Ownership and Creative Taste

In our age of AI and hyper-replication, who really is the author? To explore this question we sat down with with Charles Gorintin (co-founder of Mistral AI and co-founder and CTO of Alan) and Neil Beloufa (artist and co-founder of the collective EBB) who alongside ReD’s Charlotte Vangsgaard discuss: How should companies that thrive on originality respond to this new age of mass participation? What kinds of new business models might emerge from this new landscape? And how can we understand the complex question of ownership as creative authority becomes increasingly distributed? The panel was hosted by ReD’s Paris director Alexis Jakubowicz, as part of our wider exploration on where authority comes from today.