002: Tripwires! And always questioning what the masses are doing
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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Strategies for Standing Out in Marketing
The speaker discusses the importance of avoiding common marketing practices and focusing on uniqueness to capture audience attention. They emphasize the challenges of implementing new tactics but highlight the potential for greater success by exploring unconventional approaches. The chapter contrasts average results from mainstream strategies with the effectiveness of standing out through differentiation.
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