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The Cue Craving Response Reward
The incentive structure for creatives has changed a lot on YouTube, right? Yeah. Colin and I both read this book recently Atomic Habits which is about how habit building happens in humans. And they talk about four key things which is like the cue craving response reward. But do you, even as a consumer, how does it feel to see that shift happening? Right now it's a little bit awkward because we're trying to figure out these are the story beats we want but we haven't figured out how to make it believable yet.