Choiceology with Katy Milkman cover image

Less Is More: With Guests Ryan McFarland & Gabrielle Adams

Choiceology with Katy Milkman

00:00

The Importance of Subtraction

The story of Strider Bikes hinges on something being removed rather than added. University of Virginia engineering professor Lydie Klotz first hypothesized that people might exhibit subtraction neglect when his son made a surprising choice while working with Lego building blocks. Gabrielle, or Gabe Adams, is an assistant professor of public policy and business administration at the University of Virginia.

Play episode from 13:24
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app