#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling
Business of Story
00:00
Introduction
The ABT Agile narrative framework can be used to turn confusing messages into compelling communications. You can even use the ABT in your video stories as master electronics director of sales Christian Stanchu put to the test by helping his daughter Sienna sell her girl scout cookies. Park Howell: Today you're going to learn what a high-tech executive learned from Hollywood to successfully humanize his approach to selling complex cybersecurity services.
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