This chapter examines the concept of dynamic pricing, its impact on businesses and consumers, and the challenges faced in a digital economy. Insights from a survey on consumer perceptions of dynamic pricing at restaurants are discussed, revealing concerns about price fairness, budgeting issues, and varying acceptance levels across generations.
Dynamic pricing means prices change based on demand or customer type. Think airlines and hotels. But now, folks in a number of countries wonder: are we ready to see moving price tags at restaurants too? On the show: Heyang, Xingyu & Josh Cotterill