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3min chapter
5 Marketing Mistakes That Are Killing Your Business
Marketing Against The Grain
Don't Use Your Systems as an Explanation
Karen: I think you should really have a clear strategy. You should then be able to build systems around that in tactics. The only time that that breaks is when you want to do something, and because of the stage you're at, like all these things are solvable. If your security IT team blocks you from being able to do a tactic that impacts your strategy, that's more of your company's messed up kind of thing. And marketing can't kill a company that's already messed up.
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