268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
00:00
Is Your Marketing Strategy Making an Impact?
I like to having marketing budget get scrutinized against net new acquisition, because that's where marketing drives the most impact. I feel like if your marketing strategy is set well, you're creating content that people like regardless of whether they're a customer or not. It just doesn't have the tracking, right? And then, but when you get to up sell, most of the sources are going to come through account management, cusse for success or sales.
Transcript
Play full episode
