The Importance of Beliefs in a High-Performing Culture

I've had a lot of wars through this particular job, a lot of athletes who have not liked the values and behaviours of the program. You're in an environment where I think real central values and behaviours are really important. A brilliant athlete or in any other walk of life, a brilliant at their job but they are also not the kind of people that can take that brutal honesty. What you're describing there is textbook about you removing ambiguity from the culture so everyone knows where they stand and what's expected. The team come up with three words that they wanted, that was the initial stages. We started to develop our own words within that and one of the important things within that was they wanted