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203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work

How to Sell Advice

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How Kevin's Consulting Business Has Evolved Over the Years

Three years ago I took a full time job as a VP marketing for a BDB SaaS company. And I have to be honest with you, I hated every single minute of it. When I got let go from that job, uh, I'm just at the start of COVID. It was almost like I was going back to the place where I belong. Yeah. Kevin and I have worked together. We won't go too far into the history, but more focusing in the last, say, three or four years.

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