I like that you're touching upon the celebrity developer and often these days paid and weaponized as developer advocate, right? In all honesty. Very direct way of saying it, but it's your database company and you whatever wants to use your database. What do you do? You look for the person with the biggest amount of Twitter followers. And so I think it's a very good idea to have very quickly that no matter if it's an influence or on Instagram for fashion. Engineering doesn't operate that differently. Not at all.

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