The Impact of Penguin Books on the Media

Penguin didn't really believe in it even then and they reprinted about 11 times in the first two months until they finally said can we have two more please. And I guess at that time if you're on BBC Radio 1 a significant chunk of the country is listening to that right at the same time. The audience is incredibly powerful and amazing opportunity to get people to know about fighting fancy game books. They were sold out all around the UK. Every bookshop suddenly had empty shelves and reorder, reorder, order but Penguinreally got behind it big time once they realized they had a hit on their hands.